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Building clay-and-straw houses is not suitable for mass construction, I guess.
You could say you need to live on the site :)
It is on par with building a ground up stick house. Sure it doesn't beat any kind of prefab or cook cutter houses. But neither does any other method.
No they probably aren't suitable for mass use. But, for one-offs they can be viable choices if you get a high quality contractor and construction crew that knows what is needed to build the structure correctly.
The ones I saw were built by volunteers :D
Were they volunteers from the local pub?
No, from international civic service.
So people who were highly motivated to do things right. And not your average contracting crew that needs to do the work as cheaply and fast as possible and get to the next job quickly.