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I wonder I would explain the format given I'm the resident Californian with neighbors who have signs like this. Here's an example:
Which itself I think is a riff off a more conservative religious sign. Can't find the OG, but this made me laugh on Etsy:
(The stock model photoshopped in is as confused about this as we are, naturally).
Lastly, this whole hunt got images had me find this, which made me smile.
https://www.etsy.com/listing/1359743922/in-this-house-we-believe-funny-yard-sign
Which I give the authentic Etsy link cause fuck those first two people.
Context! I somehow didn't think Wikipedia would have that.
I almost felt bad leaving that link, because it seemed like you put in some work gathering that info lol
It's supplemental, and meant to be funny. Besides, only three Google searches. I mostly just wanted to give context to our European friends out there!
But, I still think there's an original religious sign the 2016 one was based on. I'm not sure if the wiki mentions it, mostly remember "in this house we believe in (insert religion here)" signs from years ago. Obviously not rainbow colored though, lol
Couldn't find the original but i found some fun ones! The last one is exceptional.
Kindness is everything
My neighbor has that sign. My neighbor at my last house had that sign too. They're very popular around here.
Love is love
Baby, don't hurt me
Those signs are definitely elsewhere in the us