If it's an understandable amount of ads, I'll disable ad block. If the site bombards me with an unjustifiable amount of ads (like adblock-tester level of ads) then I'll re enable adblock in seconds. Same goes for if they serve scam ads like those 'virus detected' or 'hot singles in your area' malvertisements
I have no problem paying if I have the option. If they want more than it’s worth, buh bye… If not I’ll pay. What I don’t need is being forced to swallow their pollution to get access to needed information.