The Superbowl is nothing more than watching rich people fight over a ball while companies spend obscene amounts of money to blast advertisements at you.
No offense or judgement meant to anyone if that's your thing (to each their own). That's just how I see pretty much all professional sports - the super bowl is just the poster child for it.
Next you're gonna tell me that the Marvel movies are nothing but watching rich people pretend to be fighting each other while poorer people pay to go watch. And WWE wrestling is...well actually the same description.
They are rich because we pay (with money or ads) to watch them. We pay because they entertain us.