As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch
As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch
As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.
As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.
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When is rebranding ever good for users/consumers?
Most rebrands keep an element of the original or adopt how the customer refers to it. Think Dunkin dropping “Donuts” and Kentucky Friend Chicken becoming KFC.
All good.
But for Dunkin Donuts to suddenly rename itself “Place” - not so good.
When they change from a racist name and or mascot.
That rebranding seems to me as just hiding past misdeeds. I'm not charitable enough to take apologies from companies at face-value, there would need to be some effort to explain and show change too.