I really don’t get what this journalist is trying to say. What is described here has little to do with epic and gamepass. The music momentarily stopped. There is no free cash anymore, not even from the gender crowd. That is the reason there are so many layoffs. You can be happy if you are not working in gaming atm.
They way this piece is written makes you think the journalist believes epic and MS will give you x amount of their own money if you sign a deal. That is total nonsense, they obviously want to push their platform but they run into the same problem every publisher runs into. They are no longer able to refinance this projects consistently.
For the people who think Paleworld devs and other would be sad about being on gamepass. That is mostly false. Most devs are happy to get this deals because it takes a huge burden of them. Getting the money to even start or finish their project. Making a game is risky and difficult. Even a really good product does not guarantee good sales numbers or any attention from the masses. Gamepass gives you some form of stability which ,especially for small studios, is really important and very difficult to archive.
The woke / gender / diversity crowd is every ngo , government agency or government project around the world that gave you some sort of funding for incorporating some of their their ideals or following certain guidelines. Basically how a company like sweet baby inc. got a lot of their work. The services of a company like this were often required for that sort of funding.
That crowd was a vital part of game development for a while since they offered really good funding and didn‘t ask for too much. That’s why certain things like selecting pronouns is now common in gaming, they literally paid for it. The beauty of it was that it was very low risk money.
In the end it was easy to get money so a lot of developer went for it, as they should.
How do you get that money?
Same as every other funding, you have to apply for it. But today you more or less need to pitch an idea that more closely aligns with their ideals.
How would you force a studio to use such a service? You enter a contract willingly and so you use the service of firms like sweet baby willingly. You are not forced to agree to the terms of funding.
I did not follow sweet baby Inc. in the end I really don‘t see why people get so worked up about them. They provide a service and if you do not like the projects they worked on, then just don‘t buy them.
But there is apparently a steam page that lists every game they worked on.
What a fascinating conspiracy theory. Interesting that you specify ngo, government agency, and government projects. Also interesting that you call it "woke/gender/diversity". If you don't mind me asking, where did you hear of this concept originally?