Remember when some people were like "well, I don't support him, but I've had this Twitter account forever, so I'm not leaving." This is what happens. Things just get worse until you gain plausible deniability for continuing to support the bullshit.
Perhaps when his name/companies will stop being on the headlines every single day multiple times. Unless it's something really big that could actually harm his reputation people should restrain from posting and upvoting news about him. This article is about shit that hasn't happened yet, this guy is tricking you all around.