Competition was always going to happen it was just a question of when and to what degree. The established car makers weren't going to sit around and watch Tesla take their market share. But the rise of Chinese car manufacturers hitting the EV market has been swift and brutal. These are huge companies that are generally unheard of in the West such as BYD.
Edit, the link is almost a year old so I suspect figures have changed a fair bit since.
Yeah, I don’t think most legacy manufacturers can really compete yet and the US ones are backtracking themselves out of the market segment. Chinese manufacturers are a much bigger threat - who would have expected BYD to out-Tesla Tesla and come on stage so big so fast. Here in the US , politicians are trying to set up protectionist barriers but I’m not confident they’ll succeed