Not just Reddit every website I go to now I see this. Even on official game forums like World of Warcraft. Using to promote content or advertise in a way that tries to be organic.
Most likely those "Mega" Churches. If you post proof or call it out watch yourself get spam reported. I have gotten reported and temp banned when the bots abuse the automated systems. I know a few devs and they are scared that they can't keep ahead of trying to ID and remove Ai like this.
Have you watched any sporting events recently. Some Christian group is willing to pay millions of dollars for a 30 second "Look at this puppy. Pretty great, right? Jesus. He loves puppies, too" ad spots.
I have to assume that we're just dealing with people who have way more money than sense, and this is literally the best they can come up with in terms of evangelism.
My mechanical keyboard people haven't really migrated over to Lemmy, so I after I stopped posting to Reddit (I still lurk... sue me) I signed onto a couple of legacy forums. A few months ago, one forum had a poster ask about a sketchy email he got from a vendor asking them to mention their keyboard X number of times, and didn't even have to be uniformly positive, as long as he didn't completely shit on them. They needed the visibility. He seemed iffy and I think decided against it, not least of which was that the payment was, IIRC, a free keyboard.
Not two days later, a veteran poster on the other forum magically mentions this obscure and unremarkable vendor, and while they're qualified in their praise, they sure spent a lot of time talking about them. I was about to call it out, but then I just thought, "well hell, at least the company's still using real people as shills. This is life now."