The owner of a fish and chips shop in Blackpool was having a sign made. The sign painter drew a mock up, and showed it to the shop owner, but it was a little cramped. The shop owner asked the sign painter to "leave a little more space between fish and and and and and chips."
Realising how funny it sounded he said, "wait, no, write that down! I can call my shop that!" The sign painte diligently drew up another draft, but again it was a little cramped. The shop owner, exasperated, said "no, now we need more space between fish and and and and and and and and and and and and and and and and and chips!"
He paused, and his face lit up, "write that down!" And so te sign painter...