China has a flourishing market for deepfakes that clone the dead. The same technologies are being used by Chinese people to make replicas of themselves, their children, and famous public figures.
Depending on how it's implemented, it might very well be one of the non-creepy uses. As long as it isn't taken to extremes, being able to have a chance to say goodbye to your loved one could be therapeutic. Or to see them once a year during the Ghost Festival to help keep their memory alive.
It does have high creepy potential (all deepfakes do), but I can understand the appeal. Make sure you take some nice videos of the people you love, and let them take some of you. Death doesn't always come with a warning, and you don't want to be wishing you had some recordings.