It acquired its current name in 1994, when the European Computer Manufacturers Association (ECMA) changed its name to reflect the organization's global reach and activities. As a consequence, the name is no longer considered an acronym and no longer uses full capitalization.
Yeah, for a short time there the word ‘java’ was very ‘in’. Marketing hipsters at the time wanted to use it in everything, just like the word ‘AI’ now.