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I've watched the keynote and read some stuff on the internet and I've found this video about a dude talking about the new update (I linked it here because if you didn't see the keynote, this is probably enough)
Is it just me, or... does no one address that Apple does a Microsoft move by basically scanning everything on every machine and feeding this into their LLM?
It’s really simple: Microsoft is a business solutions company. Microsoft helps your boss spy on you at work. Your boss is their customer, not you.
Apple is a consumer products company. You are their customer. They market their products on privacy and security. Betraying that marketing message by spying on users is shooting themselves in the foot, so they’re incentivized not to do that.
Neither company is trustworthy. Economic incentives are the trustworthy concept here. Barring screwups, we can trust both companies to do what is profitable to them. Microsoft profits by spying on users, Apple does not (not right now anyway).
Apple may engage third parties to act as our service providers and perform certain tasks on our behalf, such as processing or storing data, including personal data, in connection with your use of our services and delivering products to customers.
As for anonymized aggregate data...
Aggregated data is considered non‑personal data for the purposes of this Privacy Policy.
(All from Apple's privacy page)
So they may not be explicitly selling identifiable information (which is usually pretty standard with big companies, I think), they are sharing it with other companies (which is normal)...and they're also almost definitely selling anonymized data (which is also standard).