Retailers are replacing price stickers in aisles with electronic shelf labels. The labels prices can change as often as every 10 seconds. Hot outside? They can raise the price of water & ice cream.
They could really microtarget prices if they have the data. Know there's going to be a party? Jack up the prices of those customer's favorite drinks and snacks. Know a customer is having a bad day? Jack up the price of their comfort foods.
when you go to complain that your lifestyle has arbitrarily risen in price 30% the little eichmans of the internet will dogpile you saying its a 'skill issue' you didnt sign up for all the apps, reward programs and coupons. that your lifestyle is actually bad and you should change it to save money. that you're a unhinged conspiracy theorist for thinking the "debunked" price flexibility programs are there to rip you off