Amazon (AMZN.O) is planning a major revamp of its decade-old money-losing Alexa service to include a conversational generative AI with two tiers of service and has considered a monthly fee of around $5 to access the superior version, according to people with direct knowledge of the company's plans.
People are missing the point. This was ALWAYS the plan. Get Alexa in hundreds of thousands of homes and get everyone to used to using it. Than charge money.
Even if only a quarter of the users pay, they'll make a ton of money.