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Microsoft is not done yet: more ads spotted in latest Windows 11 build - gHacks Tech News

www.ghacks.net Microsoft is not done yet: more ads spotted in latest Windows 11 build - gHacks Tech News

Microsoft is testing ads (recommendations) in yet another location of its Windows 11 operating system.

Microsoft is not done yet: more ads spotted in latest Windows 11 build - gHacks Tech News

When is an ad an advertisement and not a recommendation? Microsoft clearly likes to use the term recommendation for what others may see as an advertisement.

There are recommendations in the Start menu, Settings app, Lock screen, File Explorer, Get Help app, and other areas of the operating system already. These are often not that useful. App recommendations in the Start menu are limited to Microsoft Store apps.

Now, Microsoft is testing recommendations in the Microsoft Store app. If you never use the app, you won't be exposed to these. If you do, you may notice recommendations popping up when you try to use the built-in search.

First spotted by phantomofearth on X, two or three recommendations are shown whenever search is activated in the official Microsoft Store app.

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  • Microsoft seem determined to make us hate using Windows 11, which was all that hard to begin with. If Macs weren't so expensive, and Linux such a pain in the ass, I'd happily switch.

    • I don't know about Linux being a pain in the ass. My kid was using first Linux on a laptop and then mac, and he wanted to go back to Linux where things make sense. He felt the mac was really confusing in where the files were. He also loved the integrated Software app where he can point and click install everything.

      Now he is learning the terminal... :)

      I think there is plenty of people who think macs are a pain in the ass too. Depends on what you are used to.

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