Reddit brings back r/place - tomorrow, July 20
Totally not suspicious timing at all.
Also if you're willing to visit reddit, the comments under the post are great. They're not fooling anyone.
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Not really a new thing for them, they've been trying to milk r/place since the first one. The last time they let it run too long as well, it needed to be like a 1 or 2 day max thing not a week