I mean… it’s not really surprising. I know the internet was all angry about it, but I’m sure most people just went “well, it was it was nice while it lasted” and subscribed to a service they already like & used but could get away with using without paying.
It still too soon to tell honestly. The major bump of this policy is a one time surge of all the built up password-sharers but it's likely not going to be huge swing to their growth long term.
And then these new subscribers, are they going to stick around? A common scenario might be someone cutoff midway through a series just subscribing for a couple months to finish them off.
And for the same reason I would expect new subs from the policy would happen quickly while unsubs might be delayed. The main account holders would likely finish off their series and take time deciding on their new streaming service before outright cancelling.
And all of this just ruffles feathers and makes the service a bit less valuable right when real competition is heating up.
There was also a post two down from this one explaining that Netflix’s quarterly earnings are down, and the increase in subscribers mostly comes from markets where they did not implement the password sharing crackdown. So, I might be wrong, but I still think most people that lurk or aren’t invested in social media would’ve just gotten their own subscription after the crackdown went into effect.
I am not buying it. I have cancel our subscription and never share my password before. So have many that I know. I haven’t heard from a single person who told me they are a new subscriber because they can’t share password any longer. They just stop watching. However, I hear a lot of people upset about the approach and cancelled where before they just were too lazy to cancel (that includes me).
I don’t think it’s free loading. The deal is (was?) per stream. It’s none of their business who is watching and where when they structure the plans like that. I definitely will not ask for permission to watch when traveling. My location is not something they need to be concerned with. Hence I left Netflix. I’ll buy a month in fall to catch up and that’s it.