This was the point all along, it gave too much power the individuals and now he can manipulate it
He didn't lose money, he just bought a propaganda machine. His image of being a dumb meme man may be mostly true but it's also a perfect cover for fuckery
and the difference between this one and truth social is you don't have to advertise it to get people to join, since half the population was already on it anyway and most people are too stubborn to leave
I used to laugh really hard about that shit as well, but I was apparently just not seeing that the guy was buying an election. I guess I just think too small.