Twitter Turning Into X Is Set to Kill Billions in Brand Value
Twitter Turning Into X Is Set to Kill Billions in Brand Value
It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.
An estimated $4 to $20 billion in value, what is he thinking?
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On purpose.
Only clearer by the day that this was all an exercise to intentionally kill Twitter to the benefit of billionaires, fascists and other extremists.
Twitter existed as a relatively free and open public space to communicate, organize and assemble to take actions for and against things at scale before musk (e.g. The Arab Spring, a terrifying moment for the Saudis especially - the second largest shareholder behind musk).
When people collectively laughed at elon and his cringe, inbred, emerald boy antics or his humiliating divorce and other routine failures, Twitter was the bullhorn.
Now elon and his desperate far right Toadies will work to try to rewrite reality so they can eventually have this conversation:
"Twitter? What's a Twitter? Wait, are you talking about blork? A bird? No, blork's logo is a dinosaur with chainsaw arms... and everyone wants to be his best friend... and it's against the law to divorce him... and he's cool... and..."
What an everlasting tool history will remember you as, elon. If they remember you at all, it will be to laugh at you - you'll never outrun that.
Stop giving Musk so much credit, he's shown historically that he's just massive narcissistic fuck up who got lucky in the dot com bubble. There's no reason to think there's some far right conspiracy here, he only bought the website because he got in a pissing match and couldn't get out when he tried.
If anything, what this has really shown is he’s exceptionally bad at software-first companies and people. His successes have been in high risk manufacturing markets blended with software methodology, ie reusable rockets, electric vehicles, and storage.
I honestly think he’s just a guy clearly on the spectrum with grand visions that works in certain markets and completely fails in others. Regardless of his poor character, ascribing everything to luck seems a little emotional to me.
I'm inclined to agree with others here in the thread. I honestly don't think this was an intentional action designed to tank Twitter. It may well be doing just that, but frankly, Elon has proven time and again that he's a world-class idiot.
Musk did not pay $44 billion to buy Twitter. He paid $26 billion, underwritten by stock in Tesla, which subsequently lost significant value. $5 billion was from other investors including the Saudi Prince.
The remaining $13 billion was a loan Twitter took out to buy itself on Musk's behalf. Even before Musk started tanking the revenue, Twitter could not afford that debt - the interest alone was comparible to its revenue. That debt is probably about what Twitter is worth right now after the name change, making it pretty much unviable as a business.
You don't have to look at Musk's antics to conclude that the intention was to kill the company. You only have to look at the financials.
Leveraged buyouts almost always lead to the business closing. It's how Toys R Us, and many other staple brands, were brought down.
What does it mean for Twitter to take out a loan to buy itself?
It means Musk & co only paid $31 billion, and only paid tax on $31 billion, while Twitter gets saddled with $13 billion in debt.
$44 billion was required to buy Twitter and pay off existing shareholders. The argument is that under the new ownership the new owners would be able to direct Twitter to take out a loan to further the business, however in practice they avoid tax and saddle the business with debt that it can't afford.
It's the same thing that happened to Toy's R Us, a group of investors bought the company using the same sort of deal, then they couldn't pay it back and poof, no more Toy's R Us.
Tesla stock is worth more now than when Twitter went private.
And if Musk intended to kill Twitter, he would have simply shut down the servers last year.
What you are seeing is the result of mistakes, not a conspiracy.
I might not have all the details right, it isn't 100% clear if Musk sold his Tesla shares or underwrote the purchase with them. There is a Reuters article that breaks it down, however I have seen some conflicting reports. The article claims he raised $20bn by selling stocks, then had to raise $2-3bn elsewhere (his existing Twitter stock was worth $4bn).
What an everlasting tool history will remember you as, elon.
Biggest tool in the history of tools.
Only clearer by the day that this was all an exercise to intentionally kill Twitter to the benefit of billionaires, fascists and other extremists.
When I initially heard about Elon paying what he did for Twitter my first thought was he's buying it to kill it, then I thought nobody in their right mind would spend that kind of money to carry out a personal vendetta. Now I think that's absolutely what's going on.
I believe he's killing Twitter purely for personal reasons (he hates it because people gave him shit there). I don't think there's some kind of grand social agenda. It would require an assumption he cares about someone other than himself. Unlikely as the guy's ego extends past Planet 9.
He needs daddy's approval and the other billionaires are surrogate daddy. That would be the social agenda influence you're referencing. Look at how desperate and odd he was on stage with dave chapelle, that was a core view into his base self, he needs to be praised. He's also a eugenics/natalism cult member and sees the wealthy as his equal, superior "race" of people - so he would 100% sacrifice a lot for even their passing approval.
Twitter isn't and never was useful as an organizing tool. Arab spring was a failure. Twitter is actually more useful to the ruling class than not because it gives a way for the masses to expend it's restless energy without changing anything.
Of course there are degrees of usefulness and different types of organizing, but generally, your wrong here in your first point. Some merit in your second claim, but overall, it's something they likely feared to a degree as a point of connection and amplification of information.
On purpose.
Only clearer by the day that this was all an exercise to intentionally kill Twitter to the benefit of billionaires, fascists and other extremists.
I truly thought it was just tone deafness and overconfidence on the part of Musk for a good potion of this. But the last few events, along with various comments he has made along the way, have me concluding that this must be true.