I have always struggled with this corporate motto from Google. If this is something you call out from day one then it feels like someone was thinking about doing evil but needed to be kept in check. It is like those “remove baby from stroller before folding” messages that you know is there because someone thought about it or did it already.
You need to read everything in reverse for things to make sense. When you hear politicians making a promise they will do x and y if they get ellected, what they are really saying is that they will definitly not do it. In the same vein when companies like Google say "don't be evil" they are really saying "we're evil af lmao".