BBC, Premier League & Sky Seek Tougher UK Regs to Deter Google Search Piracy.

The BBC, Premier League, and Sky have submitted a joint response to the UK investigation into Google's search dominance, calling for tougher anti-piracy measures. The rightsholders argue that Google's current efforts to combat piracy are insufficient to prevent piracy. They propose a "Know Your Customer" (KYC) requirement for advertisers and a transparent repeat infringer policy to address the issue.