iPhones were already losing ground in China. Then came Trump’s tariffs: Consumers ditch Apple for more advanced features and to support Chinese brands.
iPhones were already losing ground in China. Then came Trump’s tariffs: Consumers ditch Apple for more advanced features and to support Chinese brands.

iPhones were already losing ground in China. Then came Trump’s tariffs

- New tariffs could raise iPhone prices by about 40% in the U.S.
- Apple’s AI delays are hurting its appeal, while Chinese brands have rapidly integrated AI.
- Nationalism and anti-Trump sentiment are driving some buyers to Chinese brands.