Rumors of Audi backtracking not true, "Audi past the point of no return"
Rumors of Audi backtracking not true, "Audi past the point of no return"
Michael Schmidt from AMS talked to Andreas Seidl. He said investments ongoing. Schmidt thinks that the source of those rumors may be some in the Audi hierarchy who may not like the move but the ball is rolling, "Audi past the point of no return" and can't backtrack now.
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There's always an option to backtrack, though it would likely come with a substantial monetary and reputational cost.
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