"We're seeing more people coming back daily than I'd expected," Zuckerberg said.
Most of the 100 million people who signed up for Threads stopped using it::"We're seeing more people coming back daily than I'd expected," Zuckerberg said.
It wasn't automatic. Not sure where you got that idea. But you had to get the app and then sign in using your Instagram account to set up the thread profile. They had "shadow copies" of your Instagram profiles on threads so for example you could sub to someone's profile and when they'd join threads you'd get their activities. But no it wasn't automatic.
It was super easy to sign up but ultimately it’s missing a lot of features and is why people didn’t stick around. There’s still no search or hashtags so finding content that interests you is basically luck with the algorithm.
While it wasn’t entirely automatic they’ve showed ads for it in Instagram that easily fooled you into assuming, that the only way you can continue using Instagram was by creating a Threads Account.