The Secret Deal That Put a Real Rifle Into ‘Call of Duty’
The Secret Deal That Put a Real Rifle Into ‘Call of Duty’
Remington signed a product placement deal with Activision to reach young gamers, newly released documents show.
Rock Paper Shotgun also reported on this WSJ piece if you'd rather read about this topic there.
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A top U.S. gun maker signed a previously undisclosed deal to put one of its rifles in the popular videogame franchise Call of Duty as part of a marketing plan to reach young customers, according to internal emails and company records.
Well that's not good.
I mean, it's bad, but it's not nearly the worst of the firearms industry's sins. Look up the Bushmaster 'Man Card' ads - Really outlines how the confluence of toxic masculinity and gun culture is a key factor in the prevalence of school shootings in the states.
WTF
Yeah, pretty much. But of course, they deny culpability because "It's not like we pulled the trigger" or some other limp-wrist bullshit excuse.
If gun lobbyists hadn't pushed for a ban on the CDC studying gun violence under the pretense that the data would be construed as advocating for gun control, maybe some of those kids at Uvalde, or Sandy Hook, or any of the other hundreds if not thousands of school shootings over the last 20+ years might still be alive today.