Valve doesn't sell ad space on Steam so it can make room for surprise hits: 'We don't think Steam should be pay-to-win'
Valve doesn't sell ad space on Steam so it can make room for surprise hits: 'We don't think Steam should be pay-to-win'
"We're surprised all the time" by which games take off, says Steam's Erik Peterson.
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Steam is a store.
Why would they try and sell you someone else's goods?
LMAO.
Amazon is also a store, but they have sponsored listings that get preferential placement. Not technically ads, but very similar idea...
here's the kicker: amazon sells their own product at the public market owned by amazon, undercutting any other seller on near-exact things.
imagine if valve made knockoffs of every famous game and just redirected every search to them.
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Yeah, isn't literally everything they have on steam and advertisement?
Only if companies are paying more for what you're seeing.
The classic example would be loosely related games showing at the top of search results because some paid for them to be sponsored posts. Or something like that