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  • Apple has no problem with their content. They play to the same people that mindlessly buy all of their products. They Got Stewart because he is a hot commodity and counter-culture, which is the brand they have built, however, it only runs skin deep. Stewart was a hip song over a monochromatic background that someone danced to, and just like those songs, Apple will find something else for the next season, and their diehards will be OK with it. Apple has no problem with their content. Stewart shouldn't have signed with them in the first place.

    Edit: there may have been some miscommunication on my part. I'm not saying that Stewart is only skin deep. He is a godsend to anyone with two braincells to rub together. Apple is only skin deep, and as soon as Stewart gave them a little carpet burn they jumped ship. However, Apple didn't need him. They needed the idea of him. Now they can move on to other, more milquetoast, talking heads.

9 comments