As ‘sober curious’ trend grows, major brands tap into non-alcoholic drinks - National | Globalnews.ca
Surveys in the U.S. and Canada show consumers, especially younger generations, are increasingly cutting back on alcohol consumption.
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Didn't Gen Z already destroy hard liquor as an industry if breathless headlines of a decade or so ago are anything to go by?
Has a large proportion of Gen Zers quit drinking entirely? If so, then along with social media facilitating cathartic sharing, and wage stagnation destroying lifestyle expectations, that would add another layer helping to explain the apparently larger percentage of Gen Zers than with previous generations that are (publicly) having trouble putting up with certain kinds of BS at the workplace.
A decade ago, the oldest GenZer would have been 16. They destroyed alcohol by not being old enough to purchase it.
Maybe it was the Millenials who were being blamed then? I lose track of which divide the press is trying to drive a wedge in this week.
Us millennials destroyed a lot of industries with our relative poverty.
I know! You poor bastards! You've destroyed everything!