AI Will Cut Animation Labor And Production Time By 90% Says Former Dreamworks Animation CEO Jeffrey Katzenberg
AI Will Cut Animation Labor And Production Time By 90% Says Former Dreamworks Animation CEO Jeffrey Katzenberg
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There goes 90% of the jobs! I'm not feeling great about the future of a lot of careers, including mine.
Or there's going to be 10x more animation projects and more niche content as a movie or show concept now only needs 1/10th the previous audience size to justify greenlighting it.
Perhaps. But there's only a finite amount of humans with waking hours to watch all this content.
That's true, but the same could have been said for the move from broadcast TV to cable.
Or from cable to streaming services.
And yet what seems to be the case is that the more niche the content, the stickier the audience that gravitates to it.
For a business model that's increasingly built around increasing new subscriptions and decreasing churn, do you think 10 mainstream shows or 100 shows of similar quality with strong niche appeal is going to be more successful?
Companies will find a way to exploit the available resources
That is an awesome potential outcome. I like you
Just because he says it, doesn't make it true. Right now we have ceos everywhere just saying "AI" in every statement to sound relevant.
And we already went through this moving from hand-drawn to computer animation.
We already went through it when writing was invented and someone had an idea to start writing down the folk tales
AI as we currently know it is just a tool. If these morons with more money than brain cells, think that they're going to be able to drop all the liabilities, aka labor. And just have machines print them money they're sorely mistaken. It still takes people with creative talent and skill to write scripts. Frame shots. Direct action. Edit into coherent sequences. AI is good at putting things together. It's seen before. But creating new things still takes talent. The only question is do we allow these idiots to keep failing upwards. Or finally do something about them hurting everyone else to enrich themselves.