Better search. Even with modifiers, results are so chaotic and not what I’m looking for. Just the other day I was trying to find recent information and set the parameter to only results in the past month. Three separate search engines (Google, DuckDuckGo and Bing) all showed year old results first. Not to mention the bubble they put you in.
Yeah the first 10 results are all ads or clickbait SEO things that don't answer the question, and even you set the results to only the last year it just ignores it and gives you results from 2013 anyway.
Then you don't remember what search was like before Google. Google changed the game and was for a long time so superior to Altavista, Yahoo, Ask Jeeves etc for search results that it became the defacto search engine.
Of course, eventually it all goes to shit and Google is getting there by serving more and more ads across all their services.