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I like to think of $1 billion in terms of how much money you need to spend. Let's say you're given $1 billion at birth, never earn another cent in your life, and live for exactly 75 years. To spend all of that money, you'd need to spend $36,500 per day, every day, for your entire life. Even then, you'd have nearly a million dollars left to pass down to your children.
If you only spent 36,500 a day, you'd probably die far far richer (like, 10s of billions) than you were born assuming you have it invested. You could spend more like 100k a day (adjusting up for inflation) and you'd probably almost certainly die a billionaire.
that's exactly why I have to add that you never earn another cent. The easiest way to spend money is to increase personal wealth.
Billionaires never earn their wealth. Doesn't stop them from accumulating it anyways.
It feels elusive how anyone could spend so much, but controlling the content of mass media has been of great service for the interests of the Kochs and the Wilkses.