This might help explain the spectacular launch of Threads

Automatically creating a shadow account for everyone on Instagram?

Even allowing people to follow that account?

Sounds like they really wanted to push Threads out the door in a big way.

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They did say "X milions of accounts were ACTIVATED in one day", not "created".
- That number actually seems pretty low now, considering the number of Instagram accounts is already in the billions. Maybe they didn't activate all of them to make it seem more believable?
  
  Yeah but the didn't launch on the EU yet.

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