I think it should be noted, that some of the members on the board of OpenAI are literally just techno-priests doing actual techno-evangelism, their job literally depends on this new god and the upcoming techno-rapture being perceived as at least a plausible item of faith. I mean it probably works as any other marketing strategy, but this is all in the context of Microsoft becoming the single largest company stakeholder on OpenAI, likely they don't want their money to go to waste paying a bunch of useless cultists so they started yanking Sam Altman's chain. The OpenAI board reacted to the possibility of Microsoft making budget calls, and outed Altman and Microsoft swiftly reacted by formally hiring Altman and doubling down. Obviously most employees are going to side with Microsoft since they're currently paying the bills. You're going to see people strongly encouraged to walk out from the OpenAI board in the upcoming weeks or months, and they'll go down screaming crap about the computer hypergod. You see these aren't even marketing lines that they're repeating acritically, it's what's some dude desperately latching onto their useless 6 figure job is screaming.
these people are basically just the magician priests of Ra again
Ma'at as a concept, the concept of "the king/pharaoh's right to rule is proven by divinely-sent good weather and agricultural prosperity" was basically the of its time.