The cost of doing business. They will continue to discriminate and it would still be profitable to them.
The judges in these lawsuits don't seem to understand that it's not just about paying money and damages back, but making it financially unsustainable to repeat the crime.
If it's any consolation, there is now a system in place where average people have taken charge of handling shit like this because HR are too busy protecting the company to care. I'm not in AB, but I do know that the system exists and the people running that department give a shit about the people who have problems.