What is the term for an abstract personification? (Examples below)

Something like "the Firm wants to hire you," "London doesn't like you," or "the Company has noticed your achievements."

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The term is metonym. It is when you use a characteristic or associated attribute of a thing as the name of that thing. A classic example would be "the crown" when talking about the monarch or "The Whitehouse" when talking about the president.
- Oh, this is a great word. Thanks! I just went down a huge rabbit hole of synecdoche vs metonym, and I doubt I'll forget either term soon.

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