Twitter traffic is 'tanking' as Meta's Threads hits 100 million users
Twitter traffic is 'tanking' as Meta's Threads hits 100 million users
User traffic on Twitter has slowed since the launch of Threads, which has already surpassed 100 million sign-ups since its debut last week.
Meta's new text-based social app Threads has quickly gained 100 million users since launching last week, which appears to be negatively impacting traffic on Twitter. According to web analytics, Twitter traffic declined 5-11% over the first two days Threads was available compared to the previous week. Threads was able to grow rapidly by allowing users to sign up with their existing Instagram accounts and bring over some of their followers. However, Threads has not yet launched in Europe due to regulatory issues. The fast growth of Threads may solidify its position as a real competitor to Twitter, which has over 238 million daily active users.
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Threads has not yet launched in Europe due to regulatory issues
LOL no, there are no "regulatory issues". Meta itself expects Threads to be illegal in the EU. Which is probably correct. And they do not seem to be having a problem with it. Which is fine by me.
Threads has not launched in Europe because it breaks European laws. Yet 100M people jumped straight on it.
From my understanding, people haven't "jumped on it", they were effectively pushed from existing Meta accounts.