Standard Google. Make 2 competing products. See which one is successful. Force all of the other users to successful one even if there are less features. 5 years later kill off that one for another meaningless changeover.
They stopped innovating in the late 2000s. It's all been pointless marketing rebrands since.
To make matters worse, they keep reusing the same names for things. I honestly don't know if I use Google Pay or Google Wallet? I just push the credit card icon on my phone.
There was a payment app (maybe wallet?). Then they killed it and forced everyone to Pay. It was terrible, and everyone hated it. They gave up on that and brought back Wallet. They are now ending Pay. This is a good thing.