Consumers are now ‘hunkering down’ rather than ‘trading down’ on groceries, Conagra says
Consumers are now ‘hunkering down’ rather than ‘trading down’ on groceries, Conagra says
Consumers are now buying less food, rather than just buying cheaper alternatives, consumer-foods giant Conagra said.
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Connolly provided some possible reasons for the new behavior.
First, he said, consumers may be trying to save money because this summer will likely be “more travel intensive” than last year, something he believes will be a temporary shift.
Other reasons he gave include deflationary trends in a few single-ingredient items and lower pension incomes.
Regarding what the company can do to stimulate demand, Connolly said he is not a fan of deep-discount promotions, because those tend to train the shopper to look for deals.
“So we don’t like those kinds of promotions,” he said. “But in the current environment with the consumer that is cutting back and making other choices, we probably are more likely to see some players resort to harder deals to stimulate units.”
Blind tone deaf MBA piece of shit
Cheap food is no longer cheap, Mr. Giant Food Conglomerate CEO smart guy. Even fast food is the price of a sit down meal at a restaurant just three years ago. I've been cutting all inessential food purchases and leaning into staples. I'm a former chef, it's easy for me to plan cheap high-quality meals for my family but I imagine most people don't have the skillset to make it work, or the time, or enthusiasm.
"It can't be us" is the refrain of the willfully ignorant. No introspection whatsoever about food inflation and shrinkflation.
I imagine most people don’t have the skillset to make it work, or the time, or enthusiasm.
Or the household size. The smaller the household the less efficient cooking with fresh ingredients becomes.
Or even the equipment. Some people are stuck with a hot plate and a tiny minifridge.
I spent $57 on 10 items earlier today. 9 staples and one small glass bottle of Coke. I even went to the store where items are cheaper. If I had gone to the Kroger owned store, those items would have been closer $75-80.
Blind tone deaf MBA piece of shit
I'm keeping this insult to use later
Aren't they all?