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Might be controversial but I wouldn't mind AAA studios having one live service MTX heavy game that they use to fund their company. Costs seem to be insane right now. But they never seem to use the money to create new experiences, and neither will they stop at putting it in just one game.
The line must go up. Forever. Infinitely.
The goal of AAA companies isn't to sell games, it's not even to sell MTX, it's to sell the idea that they're a perpetual profit engine to the stock market.
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