How does one come up with a name for a company?

So i am in the middle of starting my own company in computer support(focusing on teaching people how to use email, printer etc and solving problems that might be standing in their way). But i need a name, website, Email and phone number. The last one i have figured out as that is just a if it is kind of easy to remember its okay. But figuring out an E-mail and website requires a name for the company.

I have heard some people that named company’s with their name in it and regret it later. So how would one properly name a company? I am based in the EU if it matters but i don’t think this is something that is different in different cultures.

Things i currently think about are (my name) tech service and (my location(city)) tech service but i don't know if that is a good idea and if i might get regrets in the future(for example when expanding to more locations or getting employees).

Thanks for your vision on this.