The BBC Won't Use AI to Promote Doctor Who Again After Being Yelled at by Fans
The BBC Won't Use AI to Promote Doctor Who Again After Being Yelled at by Fans
The BBC announced its intent to experiment with generative AI weeks ago, only to learn that few forces on this Earth are as potent as annoyed Doctor Who fans
The backlash was immediate, but it didn’t stop the BBC from using text generated by LLMs—and purportedly checked and copy-edited by a human before approval—in two marketing emails and mobile push notifications to advertise Doctor Who. But now, the corporation will stop the experimentation entirely after a wave of official complaints pushed them to offer a response to concerned audiences.
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How the mighty has fallen.
That sums up the current AI situation pretty well. It‘s especially sad because so many (former) flagships of creativity like Wacom, LEGO, Disney or WotC are being caught using it, effectively burning down what was left of their legacy.
Ironically I thought AI would be used by smaller teams or even single users like me to brainstorm or get new ideas, but it us being shamelesslu used by croporations who could afford to pay a full team of artists and still gain a lot of money, while indipendent artists and creators just refuse to use it up to that extent.
Without meaning to be rude, you've not been paying attention. Throughout the history of capitalism, rich arseholes and then corporations have done as much as they can to avoid paying people for labour. It shouldn't be surprising that this latest tool is used the same way
1960s:
these new “computers” will make everything so efficient, everyone will be able to cut their work day in half without any negative impacts!
Today:
Oh yeah man, I guess you haven’t heard but companies behind AI are investing like, billions of dollars into AI. They’re not doing that so the little guys get some novel use out of it.