Having other 180° turnarounds in mind, e.g. Unity, which was nice on a netbook, or their display server (I don't recall its name), would it be that surprising if this was real news? This makes it a really good April Fool's joke.
Their display server is Mir. They first chose Wayland. Everyone was excited and started putting their weight behind it. Then their NIH syndrome kicked in and they declared Mir, claiming that Wayland has a lot of deficiencies. Wayland devs contested it and explained why their complaints were wrong. But Canonical never bothered to reply. This irked everyone else and they stayed with Wayland. Eventually, Mir failed to achieve its goal and Canonical decided to convert it to just another Wayland compositor.
“After the initial resistance, some Linux users have started liking Snap, just as few people got attached to Unity. This is a scary situation for us. From Ubuntu One to Unity and Mir, we have abandoned projects in the past. We can do it again for the greater good.”