JPMorgan Chase is about to let advertisers target customers based on their spending

Chase Media Solutions will allow advertisers to market to Chase bank customers based on first-party financial data

If you're considering opening a Chase account, here's some food for thought.

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This is nothing new, other than that Chase has brought this capability in-house. Credit card companies have shared purchase information with second parties forever.

Chase Media Solutions follows from the integration of card-linked marketing platform Figg, which JPMorgan Chase & Co. acquired in 2022
- Thank you. I was having a hard time imagining that this hasn’t been a thing for decades.

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