What's with the corporate obsession with customer feedback?
What's with the corporate obsession with customer feedback?
If you contact the customer support of your utility company, phone carrier, bank, or other service provider you'll likely be flooded with requests to rate the experience and provide feedback. Likewise, corporate websites and email communications often solicit feedback via embedded buttons or links to online forms.
What's with this corporate obsession with customer feedback?
Are these huge piles of feedback actually analyzed and acted upon? Is customer feedback some sort of corporate cargo cult? Or maybe clever marketing by vendors of feedback tools and services?
The impression is the feedback is just discarded or ignored.
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In my opinion, it is another way to get value out of the user instead of giving value.
Managers have to do very little work in terms of understanding the skills of their employees if we do it for them.
A huge step I found in terms of my mental health was to refuse to give reviews anymore, in any form. I am now able to enjoy my experiences a lot more without looking for reasons to critique them.
Yep! It's free real estate.