It’s less expensive than the Apple display if you make the Apple display more expensive! Also, it comes with Smart Hub if you want to watch TV on your computer without using your computer to watch TV. Bonus feature: plasticky.
It’s got a metal build like Apple’s Studio Display
And while I don't think it's a steal I can't imagine paying $1,600 for a monitor without height adjustment so I consider it cheaper than Apple's. It'll probably go on sale though and be even cheaper knowing Samsung.