I'm a guy (at least for now) and in recent years I've switched to basically using "female" versions of all shower-related stuff. Shower gel, shampoo, conditioner. The female versions are just super nice, whereas the "male" stuff is often "20 in 1 shower gel" or ridiculous stuff like the image is making fun of. I've gotten some shit for it at some point by a certain type of men, but I've actually also met plenty of guys who do the same.
Times are changing tho, and it does look like more and more "male" products going the right way with actually nice scents and separate conditioners.
I buy everything neutral/sensitive or pomegranate. I just noticed my body wash brand also has a “for men”, it’s fragranced like the rest but is the only one that refuses to tell what it smells like.