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wouldn't that be mostly an insurance company? The 2 main things that Amazon delivers are fast delivery and hassle free service. ordered? At your doorstep in a day. not happy? send it back, no worries broken after 2 years? Send it back, no worries
I can't see that delivered decentralised without a massive insurance or CoC behind it. But if: Would be awesome
I think decentralizing Amazon is more possible than you think.
The main first step would be breaking apart functions. Amazon controls posting, search and rank, storage, and delivery. You already have many sellers, multiple storage locations, and multiple shipping companies. If posting listings and ordering the search results was out of Amazon's control, and Amazon couldn't wield their power to compel sellers to store at their locations or use their shipping services for a huge fee then we'd already be most of the way there.
A big part of it is logistics. Amazon lets sellers stash things in their warehouses for matching buyers to products and getting it in their hands quick. This is a role that a forward-thinking UPS or FedEx or, if God were real, the USPS could have filled in America.
They also force people into these programs though and take a huge cut of the revenue.
Imagine if there was a second Amazon. Now imagine if both Amazon one and Amazon two were on the same marketplace, and neither had enough power to force sellers to use their services and take whatever deal they offered. Can you imagine how much that would give sellers the power to set their own prices and control their operations and logistics?