Not so much the cultists as it is foreign agents and America's wealthy buying influence.
Crypto, book deals, art, NFTs, stock buying, are all ways one could funnel money to a political party or candidate that don't technically count as campaign contributions.
It’s a way for him to get illegal bribes, it with a veneer of legality.
Like how truth social is worth..,, as much as it is, even though it’s losing money at a prodigious rate. Trump cashes out gets his payday, the other investors get whatever favor they asked for, and all the morons that invested get wiped out,