“For too long Apple has been squeezing out innovative companies — denying consumers new opportunities and choices,” said Thierry Breton, the European commissioner responsible for digital markets, on X.
In preliminary findings, against which Apple can appeal, the European Commission said it believed its rules of engagement did not comply with the Digital Markets Act (DMA) “as they prevent app developers from freely steering consumers to alternatives channels for offers and content”.
In addition, the commission has opened a new non-compliance procedure against Apple over concerns its new contract terms for third-party app developers also fall short of the DMA’s requirements.
It is the third non-compliance investigation opened by the commission into Apple since the DMA came into force last year and the sixth launched in total, with two other inquiries outstanding into Google and one into Meta, the owner of Facebook.
The allegations that Apple is breaking EU law are the first against a tech company under the DMA, landmark legislation introduced last August to ensure six designated “very large online platforms” including Google, Amazon, Meta and ByteDance (TikTok) compete fairly.
The EU likened Monday’s preliminary findings to the halfway stage in a formal anti-trust investigation during which a company is shown a statement of objection and given time to rectify its anti-competitive practices.
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